MacAlmon's Mind

Several times when surfing the net I often stumble upon websites that have huge, Grand Canyon size, marketing gaps that are super easy to fix but are never fixed. These gaps are not some elaborate textbook marketing theory techniques or fabulous design colors and typography; it is simply general information about the business. It is information such as phone numbers, mission statements, profiles on About Us pages, hours of operations, location, event dates, and plenty more. I relate the lack of this information to my days working back at McDonald’s. As managers one thing we are instructed to pay close attention to is the cleanliness of the restrooms. About 86 percent of consumers cognitively associate the cleanliness of a restaurant's restroom with the cleanliness of its kitchen and in which 75 percent would not return to a restaurant with a dirty restroom. This perception comes from the customer thinking, “If they [the restaurant] cannot keep the restrooms clean, then who kn...

See what I did there...with the title...lol Ruins of St. Paul We serve an amazing God don’t we? Last summer, just three  days before traveling to Macau for 20 days, I received word the our entire department at work was going to be laid off; and with my official separation date being while in China. This nonetheless started to make me nervous as to whether I should continue to go or not; luckily I placed my trust in God and end up going and had an amazing time ministering to the Chinese students. After returning, the job hunt was on and in the mean time I was able to minister to 20 students that accompanied us back for two weeks [our second year in a row to do this] by spending time with them and building relationships. Super worried that I would not get a chance to go back in 2014 due to finding a new job and having to start my vacation time all over, I am able to say the God’s favor is so unbelievably amazing. I was able to find another position within the same compa...

So you have your degree now, what’s next? You find that nice eight to five job with great benefits but now you want something more, something bigger, something better; what’s next? You could go for your Master’s, but everyone is getting a Master’s these days. How about getting certified in your discipline or an area of interest? As I mentioned in my About Me section, I am finishing up my final semester of college obtaining a bachelor’s in business. I also mention that I have been in the workforce for about 10 years where I have to learn that having a bachelor’s degree is just not enough in order to take your career to the next level. Walking up and down the corridors in the College of Business you frequently hear people talk about their major, their class schedule, their test and much more. One thing hear from others to Accounting majors is, “Are you sitting for your CPA?” Out of my 3 years attending the college I have hardly ever heard anyone talk about the plethora professi...

Too often I see new startup businesses that just do not have the right Internet presence setup that can help separate them from the competition. This is so cheap to do; yet entrepreneurs do not take the opportunity to put it into practice. One does not have to be a complete computer guru to know how to make this a success. No matter if one is small bakery, a boutique, or a non-profit this can be done with little effort. The following checklist will steer the business in the right direction of having an Internet presence. Setup of social media channels such as the following, with ensuring the profile information is fully completed making it easier for customers to know everything about the business. Facebook Instagram Twitter LinkedIn (more for a services business) Setup a company domain for a website and email by visiting a registrar like GoDaddy . New domains names are coming out soon to help market the product or services offered by business Setting...