MacAlmon's Mind

Several times when surfing the net I often stumble upon websites that have huge, Grand Canyon size, marketing gaps that are super easy to fix but are never fixed. These gaps are not some elaborate textbook marketing theory techniques or fabulous design colors and typography; it is simply general information about the business. It is information such as phone numbers, mission statements, profiles on About Us pages, hours of operations, location, event dates, and plenty more. I relate the lack of this information to my days working back at McDonald’s. As managers one thing we are instructed to pay close attention to is the cleanliness of the restrooms. About 86 percent of consumers cognitively associate the cleanliness of a restaurant's restroom with the cleanliness of its kitchen and in which 75 percent would not return to a restaurant with a dirty restroom. This perception comes from the customer thinking, “If they [the restaurant] cannot keep the restrooms clean, then who kn...

See what I did there...with the title...lol Ruins of St. Paul We serve an amazing God don’t we? Last summer, just three  days before traveling to Macau for 20 days, I received word the our entire department at work was going to be laid off; and with my official separation date being while in China. This nonetheless started to make me nervous as to whether I should continue to go or not; luckily I placed my trust in God and end up going and had an amazing time ministering to the Chinese students. After returning, the job hunt was on and in the mean time I was able to minister to 20 students that accompanied us back for two weeks [our second year in a row to do this] by spending time with them and building relationships. Super worried that I would not get a chance to go back in 2014 due to finding a new job and having to start my vacation time all over, I am able to say the God’s favor is so unbelievably amazing. I was able to find another position within the same compa...