MacAlmon's Mind

If you business people have not received the voicemail yet, we are currently in the 21 st Century. It is about time we get up-to-date with our websites. Not a day goes by where I do not find a website that is out-dated, I do believe that Fred Flintstone could do a better job. In today’s world, whether you are a small-medium business or a big corporation you will need a website to help your business succeed; this has replaced the yellow pages over the past three decades. Having a website can offer you more benefits than ever before, so why not capitalize on the opportunity. There are several easy do it yourself content managed sites (CMS) that can help you get started. Here is a list of just a few. Adobe’s Business Catalyst Wix Clover Intuit’s Homestead Each of these CMS tools showcases a variety of different features which will take your business to the next level in marketing. If the “doing it yourself” model still intimidates you, I suggest three other ...

Several times when surfing the net I often stumble upon websites that have huge, Grand Canyon size, marketing gaps that are super easy to fix but are never fixed. These gaps are not some elaborate textbook marketing theory techniques or fabulous design colors and typography; it is simply general information about the business. It is information such as phone numbers, mission statements, profiles on About Us pages, hours of operations, location, event dates, and plenty more. I relate the lack of this information to my days working back at McDonald’s. As managers one thing we are instructed to pay close attention to is the cleanliness of the restrooms. About 86 percent of consumers cognitively associate the cleanliness of a restaurant's restroom with the cleanliness of its kitchen and in which 75 percent would not return to a restaurant with a dirty restroom. This perception comes from the customer thinking, “If they [the restaurant] cannot keep the restrooms clean, then who kn...