MacAlmon's Mind

Several times when surfing the net I often stumble upon websites that have huge, Grand Canyon size, marketing gaps that are super easy to fix but are never fixed. These gaps are not some elaborate textbook marketing theory techniques or fabulous design colors and typography; it is simply general information about the business. It is information such as phone numbers, mission statements, profiles on About Us pages, hours of operations, location, event dates, and plenty more. I relate the lack of this information to my days working back at McDonald’s. As managers one thing we are instructed to pay close attention to is the cleanliness of the restrooms. About 86 percent of consumers cognitively associate the cleanliness of a restaurant's restroom with the cleanliness of its kitchen and in which 75 percent would not return to a restaurant with a dirty restroom. This perception comes from the customer thinking, “If they [the restaurant] cannot keep the restrooms clean, then who kn...

So you have your degree now, what’s next? You find that nice eight to five job with great benefits but now you want something more, something bigger, something better; what’s next? You could go for your Master’s, but everyone is getting a Master’s these days. How about getting certified in your discipline or an area of interest? As I mentioned in my About Me section, I am finishing up my final semester of college obtaining a bachelor’s in business. I also mention that I have been in the workforce for about 10 years where I have to learn that having a bachelor’s degree is just not enough in order to take your career to the next level. Walking up and down the corridors in the College of Business you frequently hear people talk about their major, their class schedule, their test and much more. One thing hear from others to Accounting majors is, “Are you sitting for your CPA?” Out of my 3 years attending the college I have hardly ever heard anyone talk about the plethora professi...