MacAlmon's Mind

Creating awareness about products or services is a company’s goal in order to drive customers to them. A company that has recent success with this is Buzznames.biz . The Background Buzznames.biz , founded by Bill Doshier , is the creator of the top level domain .BUZZ that launched on April 15 th , 2014. Their objective was to Create .BUZZ around the release of a new top level domain geared towards the demographics of 18 to 35-year-olds, bloggers, web designers, and small business startups. The How Starting in early January 2014, Buzznames.biz started creating awareness by seeking out buzzing topics in the lives of its demographic and then pushing out related content through its social media channels of Twitter ( @buzznames ), Facebook ( buzznames ), and the company blog . These topics included things like sports updates, political updates, entertainment news, business startup articles, and much more. This ultimately drove traffic to these platforms so in the later...

It’s about getting social…. well through the Internet that is. More and more it is becoming important to understand what having a good Social Media strategy can do a business; small, medium, or large. Several people reading this may think, “Oh I own a Facebook, Twitter, and Instagram. I know how to do this social media stuff.” Well, you just might, however, odds are you really do not have a good grasp as to what it really takes. The best way to take a hold this is by getting the necessary training through a Social Media course or seminar. Yours truly has done such a thing, so here is a couple of taking backs. Know your audience It is important to know your audience by understanding their needs and wants. By doing this, you will be able to produce content that has personal relevance to towards them in hopes they will use your product and/or services. Engage your audience Knowing your audience is not enough, engaging them can take your customer relationship management ...

If you business people have not received the voicemail yet, we are currently in the 21 st Century. It is about time we get up-to-date with our websites. Not a day goes by where I do not find a website that is out-dated, I do believe that Fred Flintstone could do a better job. In today’s world, whether you are a small-medium business or a big corporation you will need a website to help your business succeed; this has replaced the yellow pages over the past three decades. Having a website can offer you more benefits than ever before, so why not capitalize on the opportunity. There are several easy do it yourself content managed sites (CMS) that can help you get started. Here is a list of just a few. Adobe’s Business Catalyst Wix Clover Intuit’s Homestead Each of these CMS tools showcases a variety of different features which will take your business to the next level in marketing. If the “doing it yourself” model still intimidates you, I suggest three other ...

Several times when surfing the net I often stumble upon websites that have huge, Grand Canyon size, marketing gaps that are super easy to fix but are never fixed. These gaps are not some elaborate textbook marketing theory techniques or fabulous design colors and typography; it is simply general information about the business. It is information such as phone numbers, mission statements, profiles on About Us pages, hours of operations, location, event dates, and plenty more. I relate the lack of this information to my days working back at McDonald’s. As managers one thing we are instructed to pay close attention to is the cleanliness of the restrooms. About 86 percent of consumers cognitively associate the cleanliness of a restaurant's restroom with the cleanliness of its kitchen and in which 75 percent would not return to a restaurant with a dirty restroom. This perception comes from the customer thinking, “If they [the restaurant] cannot keep the restrooms clean, then who kn...

Too often I see new startup businesses that just do not have the right Internet presence setup that can help separate them from the competition. This is so cheap to do; yet entrepreneurs do not take the opportunity to put it into practice. One does not have to be a complete computer guru to know how to make this a success. No matter if one is small bakery, a boutique, or a non-profit this can be done with little effort. The following checklist will steer the business in the right direction of having an Internet presence. Setup of social media channels such as the following, with ensuring the profile information is fully completed making it easier for customers to know everything about the business. Facebook Instagram Twitter LinkedIn (more for a services business) Setup a company domain for a website and email by visiting a registrar like GoDaddy . New domains names are coming out soon to help market the product or services offered by business Setting...